Neal Schaffer

Agentic AI: Build Your "Micro-Agency" of One | Matt Collette Interview with Neal Schaffer

Stop "chatting" with AI and start orchestrating it. Learn how to use Agentic AI to build a high-leverage "Micro-Agency of One" that executes your marketing while you sleep. In this episode, I’m joined by Matt Collette (Sequencer.ai) to bridge the gap between AI dabblers and the top 1% of experts. We move past simple prompts and explore the world of agentic workflows—autonomous systems that handle research, content, and strategy with minimal human intervention. If you want to scale your business without increasing your headcount, this is the architecture you need. What You'll Learn: ✅ Agentic vs. Generative: Why the shift to "execution" is the 2026 competitive edge. ✅ The Micro-Agency Stack: How to orchestrate a team of AI collaborators using custom gpts and instruction files. ✅ The "If-Then" Secret: How to ensure your AI agents follow complex brand rules every single time. ✅ Scaling with Code: A hack for using the Code Interpreter to test marketing ideas against 50 audience segments instantly. Chapters: 00:00 - Intro 04:15 - Matt Collette’s Career: From Ogilvy to AI 07:42 - The "Dabbler" Problem: Why Only 1% of Users are Experts 11:20 - Decoding Brand Voice for Authentic Content 15:35 - Why Your AI "Forgets" (And How to Fix Context Windows) 19:10 - Building the "If-Then" Instruction Layer 24:50 - What is Agentic AI? The Shift to Execution 30:15 - Using Manus for Deep Research Agents 35:40 - Code Interpreter Hack: 50x Audience Insights 40:00 - Strategic Differentiation: "When everyone has AI, no one has AI." Resources: Matt Collette’s Sequencer AI: https://sequencr.ai Manus AI: https://manus.im Subscribe for More Digital Marketing Advice -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ https://www.youtube.com/nealschaffer?sub_confirmation=1 Grab My Free Stuff -+-+-+-+-+-+-+-+-+-+- Maximizing LinkedIn for Business Ebook: ➡︎ https://nealschaffer.com/linkedin-book-free-download/ Digital and Social Media Marketing Tools Buyer’s Guide: ➡︎ https://nealschaffer.com/best-digital-marketing-tools-guide/ The Age of Influence (Free Preview): ➡︎ https://nealschaffer.com/age-of-influence-preview/ The Definitive Guide to Email Marketing: ➡︎ https://nealschaffer.com/email-marketing-guide-ebook/ The Definitive Guide to Guest Blogging: ➡︎ https://nealschaffer.com/guest-blogging-guide-ebook/ Sign Up to My Free Weekly Email Newsletter -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ https://nealschaffer.com/events/ Subscribe and Listen to the Your Digital Marketing Podcast: -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ YouTube: ➡︎ https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi Apple: ➡︎ https://nealschaffer.com/apple Spotify: ➡︎ https://nealschaffer.com/spotify Other Option (Website)s: ➡︎ https://podcast.nealschaffer.com Work With Me -+-+-+-+-+-+-+- Join My Digital First Group Coaching Mastermind Community: ➡︎ https://nealschaffer.com/membership/ Hire Me to Be Your Fractional CMO: ➡︎ https://nealschaffer.com/cmo Book Me to Speak at Your Next Event: ➡︎ https://nealschaffer.com/social-media-keynote-speaker/ Buy My Books on Amazon: ➡︎ https://amzn.to/41XLxIw Other Inquiries: ➡︎ https://nealschaffer.com/contact/ My Digital Marketing Toolbox (Click on Links for Special Offers) -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+--+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+- My social media scheduling tool SocialBee: ➡︎ https://nealschaffer.com/socialbee My second social media scheduling which also has AI functionality Tailwind: ➡︎ https://nealschaffer.com/tailwind My main A.I. content creation tool Jasper: ➡︎ https://nealschaffer.com/jasper My SEO tool of choice SEMrush: ➡︎ https://nealschaffer.com/semrush I don’t publish a blog post before reviewing in the A.I. tool Frase: ➡︎ https://nealschaffer.com/frase My graphics creation tool Adobe Express: ➡︎ https://nealschaffer.com/adobeexpress My YouTube tool of choice TubeBuddy: ➡︎ https://nealschaffer.com/tubebuddy My marketing ROI dashboard Digivizer: ➡︎ https://nealschaffer.com/digivizer My email marketing tool ConvertKit: ➡︎ https://nealschaffer.com/convertkit My killer Twitter A.I. content creation tool TweetHunter: ➡︎ https://nealschaffer.com/tweethunter My Twitter following management tool SocialDog: ➡︎ https://nealschaffer.com/socialdog My podcast host AND AI show notes and transcript creation tool Buzzsprout: ➡︎ https://nealschaffer.com/buzzsprout If you subscribe through my link, hit me up if you need any help! Connect with Me in the Socials -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+- LinkedIn: ➡︎ https://linkedin.com/in/nealschaffer Twitter: ➡︎ https://twitter.com/nealschaffer Instagram: ➡︎ https://instagram.com/nealschaffer Facebook: ➡︎ https://facebook.com/NealSchafferPage Tik Tok: ➡︎ https://tiktok.com/@nealschaffersocial Pinterest: ➡︎ https://pinterest.com/nealschaffer