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Crafting Better Experiences: An Introduction to Service Design

Description: Service Design is vital for businesses aiming to thrive. It enhances experiences, processes, operating models, systems, value propositions, and more. Understanding Service Design can change how you engage with your audience and differentiate your brand. In this talk, Sarah will explore the fundamentals of Service Design and explore its practical applications. In this talk, you'll learn: - Practical frameworks for mapping and analysing customer journeys - Techniques for co-creating solutions with stakeholders and end-users - Strategies for integrating service design principles into your organisation’s culture - How to identify pain points in your current offerings and transform them into opportunities for growth Brief bio Sarah Heimeier is an award-winning Service Design Leader with over a decade of industry experience. She has led significant transformation projects for some of Australia’s largest SaaS companies, financial institutions, and FinTechs. She has spoken at both national and international conferences and has won three Good Design awards. Sarah is passionate about strategy, research, and Service Design, placing her at the forefront of the latest design methods. As an experienced educator, she coaches designers and shares her expertise through talks and workshops. Sarah designs and delivers company visions while specialising in Service Design, leadership, innovation, strategy, design research, and communication. Sarah holds an Honours degree in Industrial Design and has completed the altMBA. With a love of learning, she continuously seeks new pursuits, such as improvisation, stand-up comedy, and watercolour painting.