How Chinese Brands Are Winning Overseas

From Pop Mart’s Labubus to Shein, Temu and Luckin, Chinese brands have become global consumer favorites and cultural ambassadors. With much of the credit going to TikTok, shoppers are hungry for more. 0:00 China’s soft power 1:40 Crazy for Labubus 2:40 TikTok’s influence 3:20 China’s online consumer culture 4:35 Expanding to Brazil 6:20 Security concerns #PopMart #Labubu #Temu #Shein #tiktok Help shape the future of Bloomberg Video. Share your feedback here: https://bmedia.iad1.qualtrics.com/jfe/form/SV_1CiMcQKuGYc1qTA?platform=OS -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant.