How would you sell Christianity? with Rory Sutherland

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear? Produced by Patrick Gibbons. // SUBSCRIBE TO THE SPECTATOR Get 12 issues for £12, plus a free £20 John Lewis/Waitrose voucher https://www.spectator.co.uk/tvoffer // FREE PODCASTS FROM THE SPECTATOR Hear more from The Spectator's journalists on their podcasts, covering everything from the politics of the UK, US and China, to religion, literature, lifestyle and more. https://www.spectator.co.uk/podcasts/ // FOLLOW US https://www.twitter.com/spectator https://www.facebook.com/OfficialSpectator https://www.linkedin.com/company/the-spectator https://www.instagram.com/spectator1828 https://www.tiktok.com/@thespectatormagazine