Design is how it works | Apple

“Most people make the mistake of thinking design is what it looks like… Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs, The New York Times, 2003 “Neon: 1. Shinjuku” by Hannah Peel & Manchester Collective https://apple.co/Neon-Shinjuku #AppleEvent #AppleDesign #iPhone17 Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Our more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.