Nir Eyal | Beyond Belief | Talks at Google

Bestselling author and leading thinker on the psychology of behavior change and human potential, Nir Eyal, discusses his New York Times bestselling book Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, which reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential. Unlike the vague ‘just believe’ mantras, Nir offers a pragmatic, research-driven system for retraining the mind and body to go further than we think we can. Grounded in neuroscience, psychology, and unforgettable case studies, the book introduces the Three Powers of Belief: Attention, Anticipation, and Agency. Mastering these powers transforms how you see challenges, feel about the future, and act when it matters most. Learn more about Nir: https://www.nirandfar.com/ Get the book here: https://geni.us/beyondbelief Nir's free belief change guide is here: nirandfar.com/belief-change Bonus content and the 30-Day Belief Transformation Journal is here: nirandfar.com/beyond-belief Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. His frameworks have helped millions build better habits, improve focus, and unlock greater agency in their work and lives. He previously taught at the Stanford Graduate School of Business and has worked with companies and leaders around the world to improve performance through better behavior design. Nir is the author of the international bestsellers Hooked and Indistractable, which have sold over one million copies in more than thirty languages. His books have won multiple awards and have been recognized by Amazon and Goodreads as among the best business and personal development titles. As a serial entrepreneur, Nir has started and sold several companies and now serves as an adviser and early investor to organizations that apply his work. For more than twenty-five years, he has worked side by side with his wife and business partner, Julie Li. Moderated by Kay Munday.