Rando Kim | Navigating Shifting Consumer Trends: A Guide to Survival and Thriving | Talks at Google

Professor at the Department of Consumer Science in Seoul National University and the author of 'Trend Korea', Rando Kim, joins us to discuss how to navigate the rapidly changing world, capture societal trends, and cultivate a mindset for success. Rando will share insights from his extensive experience in trend study. He will illuminate the art of interpreting consumer trends, revealing the key trends shaping the current landscape. Attendees can expect to gain valuable knowledge and understanding of the forces driving consumer behavior today. Check out Trend Korea’s YouTube Channel: www.youtube.com/@trendkoreatv Check out Rando’s Naver Blog: https://blog.naver.com/trendkoreaofficial/. Rando Kim is a Professor in the Department of Consumer Studies at Seoul National University, South Korea, and a leading expert on consumer trends and youth culture. He is the author of the bestselling Trend Korea series (2008-2024), which has consistently topped bestseller lists since 2012. He also authored the Consumer Trend Insight series (2020-2024), offering English-language insights into Korean consumer behavior. His book Youth, It's Painful is a bestseller in Korea, with over two million copies sold, and has been translated into 18 languages. Moderated by Seeun Kim.