TSWC // Ep.7 Starting Over From Scratch

Ever wonder what Sal and Alissa Cincotta would do if they had to start from zero? In Episode 7 of Talkin’ S#!t with the Cincottas, they lay out exactly how they’d rebuild a successful small business in today’s market without wasting time, money, or energy on the wrong things. This episode covers what niche they’d choose, how they’d set up their client experience and backend systems, how they’d approach marketing from day one, and what boundaries they’d put in place to protect work/life balance. It’s the kind of conversation most photographers never actually hear—until it’s too late. What you’ll learn: How to choose your niche with intention Why marketing systems matter more than gear What to prioritize on social to build momentum Can you actually create space for real balance? The biggest time-wasters to avoid early on