The Year of the Snake with Xiao Zhan and Ni Ni

The House celebrates the Year of the Snake with a special campaign starring Global Brand Ambassadors Xiao Zhan and Ni Ni. Through the frame of a window connecting loved ones, fleeting glimpses of togetherness transform into enduring memories, where the warmth of rituals and the joy of connection create ties that last year after year. Envisioned by Creative Director Sabato De Sarno, the campaign introduces a special selection reflecting the sinuous elegance of the serpent—a symbol intertwined with Gucci’s heritage—across silk Flora scarves, accessories, and signature silhouettes. Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola #YearOfTheSnake #XiaoZhan #NiNi