A Musical Story on Water Conservation in Meghalaya

Jan 20, 2026Channel
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ICICI Bank
ICICI Bank

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Video Details

Published5 months ago
Duration2:19
Video ID2ZBJ5_n39Vo
Languageen
CategoryFilm & Animation
PrivacyPublic
Made for KidsNo
Video TypeRegular Video

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Views375
Likes0
Comments0
Engagement Rate0.00%
Likes per 100 views0.00
Comments per 1K views0.00

Description

Meghalaya, the land of clouds, is well documented for its scenic landscapes and plentiful rainfall. To translate this abundance of rainfall into availability of drinking water for communities, in 2024, ICICI Foundation for Inclusive Growth, the CSR arm of ICICI Bank, stepped in by introducing the Springwater Harvesting System. Through this initiative, water from hilltop springs is diverted through pipelines, collected and stored in tanks, filtered, and then distributed to nearby homes. With this, communities across villages in Ri-Bhoi and East Jaintia Hills do not have to walk kilometres to fetch water. They now have access to year-round safe drinking water in the vicinity of their villages: improving quality of life and strengthening communities across generations. 🌱 By March 31, 2025, these water conservation efforts resulted in: • 225 km of pipeline network connecting 78 springs to 45 villages • 4.5 million litres of annual water storage created • 30,000+ lives benefitted across the region This initiative has helped ensure year-round access to clean drinking water, improving quality of life and strengthening communities across generations. @icicifoundationforinclusiv3461 #WaterConservation #InclusiveGrowth #CSRImpact #Springwater Harvesting #Meghalaya #Rainfall

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