Prioritize Jira Work by Pipeline Impact: Connect HubSpot Deals to Bugs & Features

Your backlog shouldn’t be a guessing game. In this webinar, you’ll learn how to make Jira prioritization revenue-aware by linking HubSpot Deals, Companies, and Contacts directly to Jira bugs and feature requests. We’ll show how product and engineering teams can instantly see deal value, account tier, and pipeline stage inside the Jira issue, and how sales can finally answer “is this being worked on?” without chasing updates. Live demo highlights: Embed and link the right HubSpot Deal + Company in Jira (including multiple deals per issue when several prospects are blocked) Use Jira automation to auto-link HubSpot records when a field is set (Company Name / Contact Email Address), or create HubSpot objects from Jira when they don’t exist yet Build a simple reporting view for “open high-impact issues tied to pipeline $” Perfect for Product Owners, Engineering Managers, Sales Engineering, and RevOps teams who want faster decisions, fewer context switches, and less status ping-pong.