Do tech companies really have any incentive to take back control of AI content?

Trading Standards says Meta must do more to protect people from online scams in yet another push for greater regulation of social media platforms. An estimated 15 billion scam adverts appear on Facebook every day with Meta raking in billions of pounds a year in revenue from them. Consumer groups say criminal gangs are exploiting consumers and the government needs to do more to hold big tech companies to account. A Government spokesperson said: "Scammers who trick people into parting with their money are committing a criminal offence and should expect to be punished. Platforms also have a responsibility to ensure their services are not used to facilitate fraud." A Meta spokesperson told Good Morning Britain: "We fight scams on and off our platforms because they're not good for us or the people and businesses that rely on our services. We require advertisers promoting financial products in the UK to demonstrate appropriate FCA authorisation and we removed over 159 million scam ads last year alone - 92% of which we took down before anyone reported them." Former Conservative Education Secretary Gillian Keegan and Daily Mirror Columnist Kevin Maguire join Susanna Reid and Ed Balls to discuss the day's news. Broadcast on 09/06/2026 Stream Good Morning Britain live, every weekday from 6am on the ITVX 📲 http://daytimelink.itv.com/WatchGMBYT  Subscribe now for more! http://bit.ly/1NbomQa  Like, follow and subscribe to Good Morning Britain! The Good Morning Britain YouTube channel delivers you the news that you’re waking up to in the morning. From exclusive interviews with some of the biggest names in politics and showbiz to heartwarming human interest stories and unmissable watch again moments. Join Susanna Reid, Ed Balls, Kate Garraway, Richard Madeley, Charlotte Hawkins and Sean Fletcher every weekday on ITV from 6am until 9 every weekday! ITVX: http://daytimelink.itv.com/WatchGMBYT  Website: http://bit.ly/1GsZuha  YouTube: http://bit.ly/1Ecy0g1  Facebook: http://on.fb.me/1HEDRMb  Twitter: http://bit.ly/1xdLqU3  http://www.itv.com  #GMB