Why Everything You Taste Is a Trick

Learn more about AnyDesk here: https://anydesk.com/besmart Support us on Patreon / itsokaytobesmart ↓↓↓ More info and sources below ↓↓↓ What does flavor really mean? And how does it work? In this episode, Joe visits a flavor chemistry lab to meet a master flavorist and uncover how taste, smell, sound, sight, and memory combine in the brain. Along the way, he learns how flavors are built molecule by molecule—and why identical foods can taste completely different to different people. ----------- High fives to all our Brain Trust Patrons: Baerbel Winkler Brent Lopez dani bowman David Johnston Ed Eyden Eric Meer Holly, Brett, and Ashe Bullion Jaap Westera Karen Haskell Marcus Pingel Mike and Patty Loftis Olivia Ruiz Paul Weir Reuben Brewer SUBSCRIBE so you don’t miss a video! ►► http://bit.ly/iotbs_sub Join us on Patreon! https://patreon.com/itsokaytobesmart Instagram http://www.instagram.com/DrJoeHanson http://www.instagram.com/okaytobesmart Facebook https://www.facebook.com/itsokaytobesmartpbs/ Merch https://store.dftba.com/collections/its-okay-to-be-smart