Why are celebrities like KSI buying football clubs? - What in the World podcast, BBC World Service

How much power and influence do celebrity owners actually have at lower league clubs? Click here to subscribe to our channel 👉🏽 https://bbc.in/3VyyriM Ryan Reynolds and Wrexham, Michael B Jordan and AFC Bournemouth, Snoop Dogg and Swansea City FC. And now YouTuber KSI and Dagenham and Redbridge. There’s a growing list of celebrities investing in lower league English and Welsh football clubs. But is this a good thing for the clubs? And how much influence do these celebs actually have? Emma Middleton from BBC Sport explains. We also hear from some fans around the world. It’s not just English and Welsh football. Celebrities are also buying into American football teams, Formula One and cricket with the Indian Premier League. Journalist Janhavee Moole tells us about the situation in India. 00:00 Introduction 01:04 KSI and Dagenham & Redbridge 02:14 Trend of celebrities and football clubs 03:21 What's in it for the celebrities? 04:46 What are the advantages for the clubs? 05:55 How much influence do the celebrities have? 06:46 Views of fans in Uganda and South Korea 09:02 It's not just football 09:25 India - T20, IPL and ISL 11:16 What are the risks of investing? 12:52 Your comments Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Benita Barden, Chelsea Coates and Julia Ross-Roy Video producer: Tim Hodges Editor: Verity Wilde Watch more episodes from What in the World here 👉🏽 https://www.youtube.com/playlist?list=PLz_B0PFGIn4eMOlGZclzdcHmv7s8BFQE6 ---------------- This is the official BBC World Service YouTube channel. If you like what we do, you can also find us here: Instagram 👉🏽 https://www.instagram.com/bbcworldservice Twitter 👉🏽 https://twitter.com/bbcworldservice Facebook 👉🏽 https://facebook.com/bbcworldservice BBC World Service website 👉🏽 https://www.bbc.co.uk/worldserviceradio Thanks for watching and subscribing! #BBCWorldService #WorldService #wrexhamfc #afcbournemouth #ksi