UAE Future 100 Winner Building Ejaby Scaling E-Commerce With Impact

In this episode, we sit down with Maxim Haartsen, Founder of eJaby, UAE Future 100 Winner, investor, and e-commerce innovator shaping the future of digital commerce in emerging and frontier markets. Maxim brings a pragmatic, operator-first perspective built from launching, scaling, and investing in e-commerce platforms across complex and fast-growing regions. His work sits at the intersection of technology, logistics, capital, and social impact—proving that scalable digital businesses can drive both commercial success and meaningful economic inclusion. As a founder and investor, Maxim focuses on building infrastructure-led e-commerce models that unlock access, create jobs, and modernize retail ecosystems. He shares hard-earned lessons on navigating market friction, building resilient supply chains, and designing platforms that work in the real world—not just on paper. Together, we explore how e-commerce is evolving beyond convenience into a powerful engine for impact, opportunity, and long-term value creation. In this episode, you’ll discover: How e-commerce is transforming emerging markets and consumer access What it takes to build scalable platforms in complex operating environments Why logistics and infrastructure matter more than hype in digital commerce How founders can balance growth, capital efficiency, and real-world impact What investors look for in resilient, future-ready e-commerce businesses Whether you’re a founder, operator, investor, or digital commerce strategist, this conversation offers grounded insight into building e-commerce businesses that scale with purpose and durability. 🎧 Listen now to explore how e-commerce, innovation, and impact intersect in the next phase of global growth. 🎙 Host Sugira Rubasha Founder, ETS Rubasha Media | Global Communication Strategist LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/ 🎧 Guest Maxim Haartsen Founder Of eJaby | UAE Future 100 Winner | Investor Talks about E-commerce & Impact LinkedIn: https://www.linkedin.com/in/maxim-haartsen-005b8a6/?originalSubdomain=ae 🔗 Work With ETS Rubasha Media 🌐 Website: https://rubashamedia.com/ ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue. Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust. 📞 Book a Discovery Call: https://rubashamedia.com/ 🎤 Book a Keynote Speaker Strategy Session: https://calendly.com/sugirarubasha/ Legacy is always greater than currency. Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort: https://buy.stripe.com/7sY3cwgmX7Nnaq Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI. The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads. Hope you enjoy!