How the Ntorq Started India’s Sporty Scooter Segment | Exclusive Interview | autoX Awards 2025

Dhruv Behl sits down with Benoy Antony, AVP – Commuter Marketing at TVS Motor Company, to discuss how TVS created and now dominates India’s sporty scooter segment with the TVS Ntorq. Benoy explains how the scooter market is evolving, why the sporty scooter space is maturing rapidly, and how the Ntorq brand is built around three clear pillars — style, technology, and performance. The conversation also dives into customer behaviour, regional demand, the impact of GST, and why scooters like the Ntorq 150 are attracting young buyers who want performance without compromising convenience. From market insights to brand strategy and the road ahead for TVS, this interview offers a sharp look at where India’s two-wheeler space is headed next. _________________________________________________________________ Visit https://www.autox.com/awards/ for all the details! _________________________________________________________________ Presenter: Dhruv Behl Cinematographer: autoX Editor: Mayur Tonk _________________________________________________________________ FOLLOW US: Instagram: https://www.instagram.com/autoxmag/ Twitter: https://twitter.com/autox/ Facebook: https://www.facebook.com/autox/ LinkedIn: https://www.linkedin.com/company/autox/ Website: https://www.autox.com/ _________________________________________________________________ #TVSNtorq #TVSMotorCompany #SportyScooter #autoXAwards #BestOf2025 #autoX 00:00 Intro 00:24 autoX Awards 2025: Ntorq 150 Wins Best of 2025 00:39 Where the Ntorq Fits in Today’s Scooter Market 02:19 Who Is the Ntorq 150 Customer? 03:29 Sporty Scooter vs Entry-Level Motorcycle Buyers 04:14 Regional Demand & Market Behaviour 05:43 GST Impact on the Two-Wheeler Industry 06:40 How Big Can the Sporty Scooter Segment Get? 07:35 What’s Next for the Ntorq Brand 08:47 Outlook for 2026 10:03 Up Next