🔍 The Story Behind MICHELIN’s Move Into Web3

From fine dining to the adrenaline of the 24 Hours of Le Mans, the Michelin 3xplorer Club blends luxury, innovation, and digital engagement all around the world. Dive into our Web3 vision and discover why this journey is changing the game. Summary 00:21 Introduction: What is the Web 3 ? 00:49 What is the MICHELIN 3xplorer Club? 01:25 Exclusive Experiences: Gastronomy & Motorsport 02:04 What Michelin brings to the table ? 02:50 An international community around MICHELIN Want to join the M3C ? We are running a contest on X (Twitter) where you can win a Michelin NFT that gives you access to the club and its money can’t buy experiences 👉 All the details and entry rules are on X link below. https://x.com/Michelin3XPLR Join us on Discord : https://discord.com/invite/michelin Become an 3XPLORER→ https://opensea.io/collection/michelin3xplorerclub Get the full scoop here 👉: https://www.michelin.com/en/media/magazine/michelin-in-the-web3-universe #Michelin3xplorerClub #Web3Community #InnovationDriven #NFT#Blockchain ➽ Who are we? Michelin, a leading premium brand, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers digital mobility services and publishes travel, hotel and restaurant guides along with maps and itineraries. ➽ On this channel, you will discover insightful tutorials, fascinating explainers, inspiring interviews and exclusive behing the scenes. ➽ Find us also on: Website : https://www.michelin.com/ Instagram : https://www.instagram.com/michelin/ Twitter : https://twitter.com/Michelin Facebook : https://www.facebook.com/MichelinFrance/?brand_redir=233766426820527 Linkedin : https://www.linkedin.com/company/michelin/ Tiktok : https://www.tiktok.com/@themichelinman