Does boycotting actually work? 🤔| AUT Advertising Matters

Does boycotting actually work? 🤔 From clothing brands to fast food chains, does boycotting actually do anything? Or is any press good press? With growing global movements, like the widespread boycotts of companies linked to Israel- this question feels more relevant than ever. 🍉 In the latest episode of Auckland University of Technology (AUT) Research Matters, Lecturer Daniel Fastnedge dives into the impact of boycotting. They might not always hurt a brand’s sales, but they can influence future behaviour, not just of that brand, but of the entire industry. 📺 #AUTNews #Boycotting #CancelCulture #AUTResearch