I'm a formulator- these K-Beauty trends are SCAMS

Shop mimmua and get 30% OFF Black Friday + Extra 5% OFF! https://tinyurl.com/3b2wzecs As a cosmetic formulator, I'm breaking down which K-Beauty trends are backed by science and which are pure marketing hype. Here's some of my favorite ingredients to look for in skincare: ❤️Niacinamide: Reduces pores, controls oil, brightens skin, strengthens barrier. Works for all skin types. ❤️Retinol- increases cell turnover, reduces wrinkles, fades dark spots, smooths texture. Anti-aging powerhouse. ❤️Vitamin C- Brightens skin, fades hyperpigmentation, boosts collagen, protects against free radicals. ❤️AHAs (Glycolic/Lactic Acid)- Exfoliates dead skin cells, brightens, smooths texture, fades dark spots. ❤️Peptides- Stimulates collagen production, firms skin, reduces wrinkles, improves elasticity. Anti-aging support. ❤️Ceramides- Repairs skin barrier, locks in moisture, prevents water loss, soothes irritation. Essential for barrier health. ❤️Turmeric- Reduces inflammation, calms redness, brightens skin, fights acne. Natural anti-inflammatory and antioxidant. 📌 TIMESTAMPS: 00:11- Trend 1: Excessive cute packaging 01:05- Trend 2: High impact actives 05:07- Trend 3: Exotic ingredient decks 06:40- Trend 4: 10 step skincare routine 07:47- Trend 5: Glass skin effect 08:40- Trend 6: Barrier repair and smoothing 09:40- Trend 7: One and done skincare #kbeauty #skincare #formulator #koreanskincare #beautyreview #mimmua #antiaging #matureskin #blackfriday #amazon 💋 MY BEAUTY BRAND » https://www.houseofmarste.com 💄 TAKE MAKEUP AND BUSINESS CLASSES WITH ME » www.calendly.com/marlenastell 📺 SUBSCRIBE » http://bit.ly/marlenastell BUSINESS INQUIRIES: [email protected] __ ❤️ LET'S CONNECT ❤️ INSTAGRAM » http://instagram.com/marlenastell TIKTOK » themarlenastell ____ 🥰 BEST BEAUTY PRODUCTS I RECOMMEND: https://shopmy.us/marlenastell MY TOP VIDEOS: 🎥. 8 Foundation Mistakes You Are Making: https://youtu.be/yZ-Tf6btN7Q 🎥 Over 40 Beauty Hacks: https://youtu.be/Ip11-cvTLZo 🎥 Makeup for Beginners: https://youtu.be/c79eKqWPKfs 🎥 The Best Foundations for Over 40 Skin: https://youtu.be/cJuOBbVRq0w 🎥 The Best Makeup Products of All Time: https://youtu.be/niAxv1-nMiM - If you've read all this, thank you! I appreciate your support! List in the comments the types of videos you would like to see xoxo, Marlena --------------------------------------------------- Disclaimer I am a cosmetic brand owner, former makeup artist, and have worked in cosmetic product development for over 15 years so all opinions are based on my background in these areas. The products I use in these videos are either purchased by me or sent to me by companies which I will always disclose. Some of the links in this description box are affiliated. My opinions reflected in these videos are 100% my own.