Piloter un groupe qui emploie 170.000 personnes dans le monde - Jesper Brodin - IKEA

🇫🇷 : Une version audio française de l'épisode, est disponible sur toutes les plateformes de podcast. Retrouvez-la ici : https://www.gdiy.fr/podcast/jesper-brodin-vf/ Aussi, les sous-titres en français sont disponibles. Activez d'abord les sous-titres automatiques, puis rendez-vous dans les paramètres pour activer la traduction. 🇬🇧 : #513 - VO - Jesper Brodin - IKEA - A $40 billion revenue empire built with no bank loans Most people see IKEA as a furniture retailer. They're not wrong, but they're missing half the story. IKEA is also one of the world's biggest food companies. They have a massive investment arm managing billions in renewable energy. And they’ve pulled off what everyone else says is impossible: growing while cutting emissions. Jesper Brodin is an IKEA man through and through. He knows it inside and out, every product line, every market, every challenge. At 26, he was the only person who applied to run IKEA Pakistan. Thirty years later, he's been leading the 40-billion-euro Swedish giant with 170,000 employees for eight years through a pandemic, geopolitical chaos, war, and hyperinflation. In 2020, IKEA wasn't selling online. Six weeks later, all stores had gone digital. A two-year plan compressed into 42 days. 55,000 days of closure worldwide and a turnover that fell by only 4%. The company even made a profit, to the point of repaying all the state aid it received during the crisis. But his biggest achievement might be proving the trade-off is a myth. Under his leadership, IKEA grew by 24% and bet 4.2 billion euros on renewable energy. An attempt to prove that a furniture giant can grow without proportionally increasing its environmental footprint. In this episode, Jesper reveals: - How do you grow without ever taking a bank loan? - Why designing a €19 chair that requires more excellence than a €300 one - How to digitize a several billion company in 6 weeks instead of 2 years - Why hierarchy is the enemy of speed and what they do about it - The IKEA’s "side" businesses that are worth billions A masterclass in leadership and sustainability with a CEO who spent 30 years proving that business success and planetary responsibility aren't opposites, but fuel for each other. ▶️ Find everything we talked about on the episode's show notes : https://www.gdiy.fr/podcast/jesper-brodin-vo/ --------------------------------------------------------------------------------------------------------------- Un grand merci à Qonto, qui soutient Génération Do It Yourself depuis plus de 5 ans maintenant. Adoptez Qonto pour votre entreprise, croyez-moi ça va vous changer la vie (ça a changé la mienne). Rendez-vous sur : https://qonto.com/r/2i7tk9 Collaboration commerciale. --------------------------------------------------------------------------------------------------------------- The episodes are released on YouTube but also on audio platforms, so feel free to subscribe to Generation Do It Yourself on : - Spotify : https://open.spotify.com/show/6jCObFeQTf0VARXdMv9iE4?si=737e8c89a9864212 - Apple Podcast : https://podcasts.apple.com/fr/podcast/g%C3%A9n%C3%A9ration-do-it-yourself/id1209142994 - Deezer : https://www.deezer.com/fr/show/53644 - YouTube Music : https://music.youtube.com/playlist?list=PLWT7hkKacBMKEQlMyOMt6qSzKHTGguP9I --------------------------------------------------------------------------------------------------------------- TIMELINE : 00:00:00 : First day on the job: a kidnapping 00:11:40 : How do you know it's time to quit? 00:23:16 : The pandemic that digitized IKEA in six weeks 00:35:22 : The CEO who does the dishes / Nothing is slower than hierarchy 00:47:57 : Sustainability doesn't have to cost more 01:05:09 : The bookshelf that explains how IKEA works 01:17:50 : The democratic design formula 01:27:15 : The blueprint for opening an IKEA store 01:44:19 : The side business worth billions 01:53:02 : The car-based model evolves 02:03:20 : Regrets of inaction --------------------------------------------------------------------------------------------------------------- THE TEAM : Host: Matthieu Stefani Editorial Director & Producer: Clémence Lepic Executive Producer: Matéo Dos Santos Video Editor: Axel Thoreux In charge of prod : Clément Socchi SOCIAL MEDIA : ▶️ TikTok : https://www.tiktok.com/@mattintouch ▶️ Instagram : https://www.instagram.com/gdiypodcast ▶️ Twitter : https://twitter.com/gdiypodcast ▶️ Website : https://www.gdiy.fr ▶️ Newsletter : https://www.gdiy.fr/mail