MYSLF L’Absolu Fragrance | Campaign Film ft. Austin Butler

Discover MYSLF L’Absolu, the new YSL fragrance that’s all about feeling more—bolder, freer, stronger, joyful. Starring Austin Butler, this campaign captures the highest expression of our masculine icon in an intense, radiant, feel-good film. MYSLF L’Absolu is a fragrance of bold pleasure: a faceted woody floral amplified by orange blossom absolute, sparkling ginger and patchouli. The silver, mirror-like bottle reflects the spirit of hedonism, individuality, and confidence at the core of MYSLF. Every scene is about celebrating your own choices, letting go, and embracing what it truly means to feel everything. This is more than perfume. MYSLF L’Absolu is a manifesto for self-celebration—an absolutely feel-good intensity, captured in every note and every moment. Ready to make it your own? Tell us in the comments which moment or note speaks to you most.