AI in CRM: The Guide to Smarter Customer Relationships

For years, CRM software has been viewed as little more than a glorified spreadsheet, something sales teams don’t like using because it forces them to enter data they don’t see immediate value in. But here in the late 2020s, that’s starting to change. Interest in CRM has surged, with Google and other analytics showing more than a 200% increase. In today’s video, I’m going to talk about how AI is changing the CRM landscape, shifting CRM from a system of record to a system of innovation. I’ll walk through three specific ways AI is reshaping CRM, and I’ll also cover which CRM vendors are leading the charge right now. #crm #ai #digitaltransformation ORDER MY NEW BOOK: Welcome to the Jungle: https://a.co/d/hAFI7cN CONTACT MY TEAM & I: https://www.thirdstage-consulting.com/contact-us/ FOR SPONSORSHIP OPPORTUNITIES: [email protected] 🔗 Explore Our Latest Resources: 2026 Digital Transformation Report: https://www.thirdstage-consulting.com/reports/2026-digital-transformation-report 20 Lessons from 1,000 Digital Transformations: https://www.thirdstage-consulting.com/reports/ebook-20-lessons-from-1000-erp-implementations/ 2025 Guide to AI Strategy & Implementation: https://www.thirdstage-consulting.com/reports/guide-to-ai-strategy/ Business Transformation Playbook: https://www.thirdstage-consulting.com/reports/transformation-playbook/ TSC Resource Center: https://www.thirdstage-consulting.com/thought-leadership/ 📱 Connect With Me: LinkedIn: https://www.linkedin.com/in/erickimberling/ Instagram: https://www.instagram.com/erickimberling/ TikTok: https://www.tiktok.com/@erickimberling0 X: https://twitter.com/erickimberling 📩 Got Questions? Contact me to brainstorm ideas for your digital transformation: [email protected]