How Social Media Changed Our Business

Episode 1 of Behind the Boom. How Social Media Changed Our Business | Behind the Boom #1 In the first episode of Behind the Boom, we break down how social media completely changed our towing business, from bringing in new jobs to reshaping how the public views our industry. We talk about the benefits of going viral, the negative reputation surrounding towing, and why the industry has been so resistant to change. This is just the beginning. New episodes weekly. Listen on Spotify here: https://open.spotify.com/show/6ovbxzKgtz7xmsk6jSgYHj Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/behind-the-boom/id1880554696 #towing #heavydutytowing #podcast #trucking #smallbusiness 00:00 Intro 00:42 The Impact of Social Media 04:02 What it Takes to be a Great Operator 07:59 How Our Business Model is Different 11:57 Why we Don't use Social Media Managers 17:01 The Cons of Social Media 18:57 The Negative Reputation of Towing 28:04 Why Towing Resists Change 30:05 Breaking the Industry Stigma