2025 World Car Person of the Year Finalist: Simon Humphries

For a long time, Toyota design was a mixed bag. But for the past few years – and especially in 2024 – the brand has earned a lot of respect for its daring, edgy, and, some would say, sexy design language. From the Crown and the CH-R to the new 9th generation Camry, and even the retro-futuristic Land Cruiser, Humphries has overseen a stunning comeback for Toyota design-wise, while also further refining the very successful Lexus portfolio. The Brit, a Leicester Polytechnic graduate, has worked as a designer since 1988, joining Toyota in 1994. Since 2019, he has been Toyota's head of global design. Humphries overseas a direction for the brand in his role as Chief Branding Officer, in a way that it considers needs of various global markets and very varied market segments. This also includes Toyota’s march towards further electrification and its various alliances with brands such as Suzuki, where shared platforms and cross-badged vehicles also account for large volumes. #WCOTY #WCOTY2025 #WorldCarAwards #WorldCarPersonOfTheYear