How this UGLY Doll "Labubu" Prints $1.6 Billion: HYPE Marketing Explained | Business Case Study

👉 Register for 2-Day LIVE Training on AI for FREE: https://link.outskill.com/TSL 👉 100% Discount for all who register 👉 Become the top 1% professional by learning AI today ⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ VIDEO INTRODUCTION: Hi everybody, Look at this doll. This little creepy-looking doll… from China… is being sold on the black market for 150,000 dollars or 1.2 cr Rs!! This is the Labubu doll. Its the newest internet craze and can be resold online for 10, even 20 times their retail price. And every other celebrity is flashing it on the internet!! And its not just this 1 product. Every few years… the world loses its mind over something… stupidly simple. If you see history, this exact same hype was used to make unreal money with prime, stanley cup, even Liquid death which practically sells water in a can!! Prime in its first year of launch made 250 million dollar in revenue! Stanley cup made 750 million in fy23 And liquid death made 333 million dollars by just selling water!! And all these products have the exact same strategy and pattern!! They all are simple products, they are all unrealistically costly, but even people are crazy for these products!! And all of them make billions of dollars in profits!!! So the question is, What is so special about this creepy doll that today it is selling for crores in the black market? How do brands like prime and stanley use the flywheel of hypemarketing to build billion dollars brands in flash? And most importantly, what can we learn from this madness of hype marketing?? So don’t blink — because by the end of this video, you’ll never fall for hype marketing again. Or maybe… you’ll use it to make your own million dollar business!! Our Best Indian Business Case Studies: 1. Dhirubhai https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla 2. Milky mist https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne 3. Old Monk https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4 4. Waaree https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt 5. Blinkit https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW ✅Study Materials: https://www.forbes.com/sites/marcuscollins/2024/01/05/stanley-cup-craze-floods-tiktok-feeds-raises-750-million-in-revenue/ https://taptwicedigital.com/blog/liquid-death https://edition.cnn.com/2025/04/25/style/labubu-plush-toy-buying-craze-hnk-intl https://www.ndtv.com/food/viral-video-womans-thermos-survives-car-fire-bottle-company-offers-to-replace-vehicle-4585231 https://www.bbc.com/news/newsbeat-64145389 https://www.tiktok.com/tag/labubu?lang=en https://www.aldipresscentre.co.uk/product-news/aldi-to-stock-viral-prime-drink-for-just-1-99/ https://www.theguardian.com/business/2022/oct/28/ksi-and-logan-paul-aim-to-take-on-coca-cola-and-pepsi-with-new-energy-drink https://www.stanley1913.com/products/adventure-quencher-travel-tumbler-40-oz https://www.popmart.com/en-HK/collection/8 https://www.adweek.com/brand-marketing/with-help-from-post-malone-stanley-1913-wants-to-show-it-sells-more-than-cups/ Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.