Rolex Celebrates 2025 – Taking Action for a Better World

Over the past year, our Perpetual Planet Initiative partners have continued to push back the boundaries of what is possible, achieving remarkable breakthroughs. From officially reaching more than 16 million people with life-changing eye tests to scientifically proving the source of one of Africa’s major rivers, they are working harder than ever to make the world a better place. #Rolex #Reachforthecrown #PerpetualPlanet