Secrets of the Algorithm with the PRESIDENT OF Instagram Adam Mosseri

Mazel morons! This week, we’re joined by the President of Instagram himself, Adam Mosseri, for a revealing, hilarious, and surprisingly heartfelt breakdown of how IG actually works. We ask every question you’ve ever yelled into the void: Is shadow banning real? Why did your reach plummet overnight? Does the algorithm have feelings? And yes- where the hell is it even stored? Adam explains the truth about Reels, why funny content still crushes, how political posts tank engagement, and what keeps him up at night running a platform with 3 billion users. We also get into parenting, screen-time drama, spy-theory paranoia between social platforms, creator perks, Zuckerberg’s chain era, and MORE. If you’ve ever posted, doom-scrolled, obsessed over insights, or cursed the algorithm… this episode is for you. If not… what are ya, nuts? Love ya! Chapters: 00:00 Introduction and Guest Welcome 00:47 Discussing Instagram's Algorithm 02:44 Adam's Journey at Instagram 03:27 The Social Network Movie Experience 05:21 Content Strategies and Algorithm Insights 12:17 Instagram's Global Reach and Features 14:12 Perks of Working at Instagram 23:53 Future of Instagram and AI 29:43 Instagram Rings and Recognizing Creators 31:52 Celebrating Small Creators 33:00 Instagram President's Screen Time 34:35 A Day in the Life of Instagram's President 37:58 Handling High-Profile Accounts 48:28 Parenting and Social Media Boundaries 51:50 Shadow Banning Explained 56:05 What Are You Nuts? 01:02:16 Final Thoughts and Farewell Leave us a voicemail here: https://www.speakpipe.com/goodguys For more of the Good Guys, follow along at: Josh: Instagram: https://www.instagram.com/shuapeck TikTok: https://www.tiktok.com/@joshpeck YouTube: https://www.youtube.com/@joshpeck Ben: Instagram: https://www.instagram.com/boywithnojob TikTok: https://www.tiktok.com/@boywithnojob_ Good Guys Podcast: https://podcasts.apple.com/us/podcast/good-guys/id1640156422 https://open.spotify.com/show/6bcrqJ6ziTaiLbIgcDXOV7 Produced by Dear Media. Follow Dear Media: Listen: https://dearmedia.com/shows/ Instagram: https://www.instagram.com/dearmediastudio/ TikTok: https://www.tiktok.com/@dearmedia Linkedin: https://www.linkedin.com/company/dear-media Shop Dear Media: https://shop.dearmedia.com/ ABOUT DEAR MEDIA Dear Media is the largest podcast network focused on amplifying women’s voices and audiences. Founded in 2018, DM hosts 80+ podcasts fronted by top-tier talent and has a following of more than 60M across social channels. DM is building the podcast incubator of the future through a 360-degree business model, providing unparalleled support from concept to editorial, production, distribution, and commerce extensions. Due to its highly engaged and vast consumer audience, the network attracts global brands and digital savvy partners.