Digital Media Revolution | TV vs Social Media – Pros & Cons | SMART WORLD | PTV News | 16-05-2026

In this episode of Smart World, host Sehar Gafoor discusses the new media revolution with Dr. Lubna Zaheer, a professor of media and communications. They explore the shift from traditional media (TV, newspapers) to digital and social media. While digital media provides real-time information and citizen journalism, it also brings challenges like misinformation, disinformation, deepfakes, and reduced attention spans due to short-form content. Dr. Zaheer explains that authenticity depends on editorial policies, not the medium itself. She highlights the power of social media in empowering ordinary citizens — citing the example of Atta Tarar giving a job to an unemployed IBA student after seeing his video. The conversation also covers AI's role in media, deepfake dangers, the upcoming Film City project in Pakistan, and the need for digital ethics and regulation. #PTVNews #NewMediaRevolution #DigitalPakistan Visit our website: https://news.ptv.com.pk/ PTV News Official YouTube Channel. For more videos, subscribe to our channel and for suggestions please use the comment section. 👉 Subscribe To PTV News: https://bit.ly/4avB3Wf