Why marketing can drift away from reality | LET'S WALK with Benoît HEILBRUNN

In this short teaser, Benoît Heilbrunn, Professor of Marketing & Communication at ESCP Business School, reflects on the gap between brand discourse and reality. Advertising often speaks about dreams, while products belong to the real world. Understanding this gap is essential to develop critical thinking and responsible communication. ▶️ Watch the full episode on the channel. https://youtu.be/qKSvKj4mWtg #Shorts #Marketing #Advertising #CriticalThinking #ESCP #communicationskills #EffectiveInterpersonalCommunication #Marketing #EthicalMarketing #AI #ArtificialIntelligence #CriticalThinking #BrandResponsibility #ESCP #Philosophy #MarketingStrategy