🤝 Oat marketing at its best

WA farmer, food producer and agribusiness innovator Ash Wiese features in GRDC in Conversation with Oli Le Lievre (Humans of Agriculture). Throughout the conversation, Ash discusses his transition from bulk commodity production to more value-added, consumer-connected approaches, particularly through his work in the quinoa and oat industries. He talks about the importance of fostering direct relationships with processors and consumers, creating more sustainable and profitable markets and the challenges of navigating the global food industry. #GRDCinConversation #HumansofAg #GrainsIndustry #Leadership