Can brands really make you a better version of yourself? | LET'S WALK with Benoît HEILBRUNN

In this short teaser, Benoît Heilbrunn, Professor of Marketing & Communication at ESCP Business School, questions one of the most common promises in marketing. Can brands really offer a “better version of yourself”? Or is authenticity more important than any marketing narrative? ▶️ Watch the full episode on the channel. https://youtu.be/qKSvKj4mWtg #Shorts #Marketing #BrandNarratives #Authenticity #ESCP #communicationskills #EffectiveInterpersonalCommunication #Marketing #EthicalMarketing #AI #ArtificialIntelligence #CriticalThinking #BrandResponsibility #ESCP #Philosophy #MarketingStrategy