Chapter 8: Prime Time

When Prime Video began broadcasting the NFL, they didn’t just change where fans watched football, they raised the bar for a live-sports broadcast. Powered by Sony technology, the Thursday Night Football broadcast team captures the game from unique, cinematic angles without sacrificing coverage, speed, or story. From the field to the broadcast booth, Sony cameras and imaging workflows make it possible to deliver every hit, reaction, and defining moment as they happen. This is what Thursday Night Football on Prime looks like - when storytelling, emotion, and cutting-edge technology come together. #SonyXNFL