A Montreal bakery is in the language watchdog's crosshairs for its English TikToks

A letter from Quebec's language watchdog to the Villeray bakery Lahmajoune did not threaten a fine, but asked that the situation be corrected “as soon as possible.” The dispute goes back to Bill 96, the reform passed in 2022 under Premier François Legault. This expanded the OQLF’s powers to bolster French in public life, imposing, among other measures, stricter rules for businesses on signage, packaging and social media presence.