Conforama - Omnichannel Kitchen Design | Dassault Systèmes

Conforama is rethinking its kitchen design strategy and offers its customers a seamless and omnichannel purchasing journey. The furniture and home decor retailer is rolling out HomeByMe online and in its 180 stores to meet customer demand and reduce the administrative burden on its sales advisors. 👁️‍🗨️Transcript of this video:👁️‍🗨️ 00:00 – 00:44 Erwann Corbel, Sales Director, Kitchen and Bathroom, Conforama: The long-term vision for Conforama is to make kitchen planning simple and accessible for everyone. This means a seamless omnichannel customer journey. HomeByMe from Dassault Systèmes perfectly supports this, and fits into the digital transformation of Conforama’s kitchen activity. It even accelerates it. Conforama is a multi-specialist brand for home design, furnishings and decoration, With more than 104 million visits: 28 million in-store and 76 million online. The biggest change in the kitchen market is the omnipresence of digital technology. Almost half of customer projects start online. We want to simplify the buying journey from the early stages of our clients’ projects to the completion of installation. We also want to simplify our sales people's lives in-store. 00:45 – 00:59 Mohamed Bounouh, Kitchen Designer Cuisine, Conforama: Before we used HomeByMe, there was a lot of paperwork. We had to fill out the customer form, print a quote or a purchase order, get it signed, then import the sales Excel spreadsheet to put in the customer's contact details. There was a lot of administrative work, which was a bit of a hassle. 01:00 – 01:15 Erwann Corbel: At Conforama, HomeByMe from Dassault Systèmes helps us meet various objectives. For example, the kitchen planner is about reconnecting customers and salespeople with a simple and open tool. Prices and projects are transparent in real time. With Retail Operations, the objective was to equip ourselves with a tool to track and manage our daily activities. 01:16 – 01:35 Mohamed Bounouh: We can access the customer's project on the conforama.fr website, which allows us to save time by quickly discovering our customer needs. What I like about HomeByMe is the simplicity and the smooth way of creating, shaping a project. And of course, the renderings are exceptional. Thanks to HomeByMe, I am better organized and I'm saving time. So for me, it's a daily assistant. 01:36 – 01:54 Erwann Corbel: The real experience begins now. It will involve mastering the tools and daily practice, and also supporting the entire change management process. View customer story: https://www.3ds.com/insights/customer-stories/conforama-kitchen-design 🔔Don’t forget to subscribe: https://www.youtube.com/@dassaultsystemes 🔔Dassault Systèmes official website: https://www.3ds.com/ 🔔Learn more about what Dassault Systèmes do: https://www.3ds.com/about/company/what-is-dassault-systemes 🤳 Follow us! 🤳 💡LinkedIn: https://www.linkedin.com/company/dassaultsystemes 💡TikTok: https://www.tiktok.com/@dassaultsystemes 💡Instagram: https://www.instagram.com/dassaultsystemes/ 💡X: https://twitter.com/Dassault3DS 💡Facebook: https://www.facebook.com/DassaultSystemes #kitchenbuyingexperience #3dkitchendesign #kitchenplanner #onlinekitchendesign #retailoperations