TURMS

In the latest episode of Myntra’s #Masterstroke Tales of Partnership, we bring you the story of Turms, a brand redefining modern clothing through thoughtful design and everyday function. Born from a simple idea and countless doodles, Turms took shape with a clear intent: create refined, functional pieces for everyday life. From sketch to stitch, every Turms piece reflects precision, purpose, and an uncompromising eye for detail. In conversation with Surender Singh Rajpurohit, Founder & CEO of Turms, shares the defining move that changed its trajectory and how the Turms × Myntra journey has unlocked reach, growth and deeper connections with customers across India. Watch the video to see how strong brands grow when vision meets scale.