IAA Mobility 2025: Bosch unveils the scalable software and services blueprint for OEMs and Fleets

Keynote at IAA Mobility 2025: Software is disrupting the automotive industry. This is a seismic shift – from mechanics to microservices, from ownership to mobility-as-a-service. The core of this transformation is the software-defined vehicle – and with it, the need for scalable, secure, and sustainable software and services. Florian and Claudia unveil how Bosch is driving this transition for OEMs and fleets. They demonstrate how Bosch is shaping the software-driven mobility era by integrating advanced E/E architectures, cross-domain software stacks, and lifecycle-ready services into a modular and efficient platform offering. Speakers: Claudia Barthle and Florian Bankoley