How Olive Ateliers Reinvented the Immersive Retail Space (And Scored Big!)
Nov 6, 2025•Channel
AI Analysis
Data from YouTube Data API v3•Updated Just now
Video Overview
Video Details
Published7 months ago
Duration7:14
Video IDDboqF89dHaU
Languageen-US
CategoryEntertainment
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views673
Likes0
Comments6
Engagement Rate0.89%
Likes per 100 views0.00
Comments per 1K views8.92
Video Tags
#brand strategy#how to start a brand#branding tips for beginners#consistent branding#brand identity#brand strategy tutorial#business tips#entrepreneurship#shopify tutorial#small business tips#how to name your business#brand voice#brand story#marketing strategy#how to find target audience#logo design tips#visual identity#learn with shopify#profitable brand#brand building from scratch
Description
Take A Tour Inside Olive Ateliers: How This Viral Home Decor Brand Built a Massive Retail Experience.
► Sign up to Shopify https://utm.io/ujkxP
► Explore Shopify Community https://utm.io/ujkxW
► Shop Olive Ateliers https://utm.io/ujkxR
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*The Story of Olive Ateliers* 🫒
Olive Ateliers began in 2021 as a side hustle for friends Laura Sotelo, Kendall Knox, and Ben Knox, who sourced vintage and antique objects from around the world to sell online and through pop-up events in Los Angeles. The brand quickly gained a cult following for its curated "drops" of items with "old souls" and has since grown into an established lifestyle brand with a downtown LA retail space. The founders focus on sourcing items from places like Turkey, India, Indonesia, Morocco, Greece, and France, emphasizing quality, history, and a nostalgic, tranquil aesthetic.
*Founding and early growth:*
The company was founded in 2021 by Laura Sotelo, Kendall Knox, and Ben Knox, who bonded over a shared love for objects with history and character.
*The "drop" model:*
They initially launched as a side hustle, releasing small, curated collections through bi-weekly online "drops". They later transitioned to in-person pop-up events in Los Angeles, which generated immediate excitement and sold out quickly.
*Sourcing strategy:*
Olive Ateliers imports a wide variety of vintage and antique goods from around the world, including Europe and Asia, selecting pieces that have a story and a sense of tranquility.
*Brand aesthetic:*
The brand is known for its curation of items that are not perfect, but rather "a little rough around the edges" and evocative of history. The aesthetic blends a Southern California sensibility with South of France style, creating a feel that is both nostalgic and lived-in.
*Evolution:*
The brand has evolved from its pop-up origins to include an online store and a permanent retail space in downtown Los Angeles. They have also expanded into designing their own furniture collection, which is rooted in French farm style.
*Following:*
Olive Ateliers has garnered attention from celebrities and designers alike, including names like Melissa McCarthy, Kristen Bell, and the Kardashian family, which has helped to propel its growth.
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#OliveAteliers #retailspace #Shopify #learnwithshopify #vintagedecor