Clean girl era is DEAD. What's next for this year's makeup trends (beauty expert predictions)
Feb 16, 2026•Channel
AI Analysis
Data from YouTube Data API v3•Updated Just now
Video Overview
Video Details
Published5 months ago
Duration10:32
Video IDDcYodwoS-U0
Languageen
CategoryHowto & Style
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views7.1K
Likes722
Comments82
Engagement Rate11.40%
Likes per 100 views10.24
Comments per 1K views11.63
Video Tags
Description
TIMESTAMPS FOR EACH TREND:
00:15- Trend #1: Baked blush formulas for a softer cheek
After years on the liquid blush train, brands are focusing on beautiful baked and soft powder formulas. As a formulator, I can tell you this is a major focus in the labs right now!
👉🏼My favorite baked blush: https://go.shopmy.us/p-43251207
01:42- Trend #2: Blushtouring with a draping technique
We're draping blush from the cheekbone up to the temple, which is why those new powder formulas are becoming so popular—they make this technique effortless.
👉🏼My favorite blush to achieve this: https://go.shopmy.us/p-43251583
03:01- Trend #3: Soft Glam makeup
Are you tired of the 'clean girl' aesthetic? So is everyone else. Soft glam is coming back, bringing a more polished and intentional look with it.
👉🏼My favorite palette to achieve this: https://www.houseofmarste.com/products/the-minimaliste-palette
03:53- Trend #4: Textured eyeshadows
The pendulum is swinging back to fun! We're moving away from minimal neutrals and embracing colorful eyeshadows and unique, multi-dimensional textures.
👉🏼My favorite palette to achieve this: https://www.houseofmarste.com/products/le-mirage-eyeshadow-palette
04:56- Trend #5: Blotted Lips
While gloss isn't going away, the everyday lip is shifting. The soft, blotted, just-bitten lip popular in K-beauty is becoming the new go-to for a natural look.
👉🏼My favorite lippie if you want a matte finish (I showed a Clinique lip stain here but matte is fine too) : https://go.shopmy.us/p-43252339
06:30- Trend #6: Liquid Contours
Contour isn't dead—it just grew up! The harsh powders and heavy creams are being replaced by natural, lightweight liquid formulas that blend seamlessly into the skin.
👉🏼My favorite one (amazing formula) : https://go.shopmy.us/p-43252592
08:17- Trend #7: Skin Tints vs Foundations
No more heavy foundations that oxidize, look caked or feel weighted on the skin. We're moving to skin tints that are lightweight and breathable.
👉🏼My favorite drugstore version: https://go.shopmy.us/p-41550283
👉🏼My favorite high end version: https://go.shopmy.us/p-43253036
10:04- Trend #8: Talc Free Formulas
🆘Insider alert! Due to stricter manufacturing regulations, almost ALL brands are quietly reformulating their powder products to be talc-free. Expect to see your holy grail powders changing soon without any big announcements.
👉🏼My favorite talc free face powder: https://go.shopmy.us/p-43253222
💋 MY BEAUTY BRAND » https://www.houseofmarste.com
💄 TAKE MAKEUP AND BUSINESS CLASSES WITH ME » www.calendly.com/marlenastell
📺 SUBSCRIBE » http://bit.ly/marlenastell
BUSINESS INQUIRIES: [email protected]
__
❤️ LET'S CONNECT ❤️
INSTAGRAM » http://instagram.com/marlenastell
TIKTOK » themarlenastell
____
🥰 BEST BEAUTY PRODUCTS I RECOMMEND:
https://shopmy.us/marlenastell
MY TOP VIDEOS:
🎥. 8 Foundation Mistakes You Are Making: https://youtu.be/yZ-Tf6btN7Q
🎥 Over 40 Beauty Hacks: https://youtu.be/Ip11-cvTLZo
🎥 Makeup for Beginners: https://youtu.be/c79eKqWPKfs
🎥 The Best Foundations for Over 40 Skin: https://youtu.be/cJuOBbVRq0w
🎥 The Best Makeup Products of All Time: https://youtu.be/niAxv1-nMiM
-
If you've read all this, thank you! I appreciate your support!
List in the comments the types of videos you would like to see
xoxo,
Marlena
---------------------------------------------------
Disclaimer
I am a cosmetic brand owner, former makeup artist, and have worked in cosmetic product development for over 15 years so all opinions are based on my background in these areas. The products I use in these videos are either purchased by me or sent to me by companies which I will always disclose. Some of the links in this description box are affiliated. My opinions reflected in these videos are 100% my own.