IR Talks | Inter&Co | Branding

EN: Every month, Rafaela Vitória, Director of Investor Relations and Chief Economist, invites executives to discuss important strategic topics. In this episode, Andrea Nocciolini, Inter's Branding Officer, delves into how branding and marketing shape Inter’s market position, build trust, create differentiation, and transform strategy into sustainable growth. PT: Todo mês, Rafaela Vitória, Diretora de RI e Economista-Chefe, convida executivos para discutir tópicos estratégicos importantes. Neste episódio, Andrea Nocciolini, Branding Officer do Inter, explora como o branding e marketing moldam a posição de mercado do Inter, constroem confiança, criam diferenciação e transformam estratégia em crescimento sustentável. *Legendas em português feitas utilizando Inteligência Artificial. 00:00 - Introduction 02:40 – Branding and growth strategy 05:30 - Inter's brand evolution 07:47 – Client's trust and client centricity 10:10 - Super App strategy 11:06 – Branding investments driving results 14:36 – Client activation and engagement 16:03 – Brand health evolutions 18:10 – AI as an ally - use cases in branding