World Famous Footwear Brand Nike आज Struggle में क्यों है?

Nike is losing its edge and the numbers clearly show it. In 2021, Nike was valued at around 260 billion dollars. Today, its value has dropped close to 98 billion. In just five years, nearly 160 billion dollars has vanished. This is not just a stock market issue. It is a brand identity crisis. Nike once stood for performance shoes, innovation, and sports culture. Today, it sells generic categories like men, women, and kids, making it feel like any other brand. Innovation has slowed, with Air Jordan and a few old designs still doing most of the work. At the same time, Nike pushed aggressively into the D2C model, upsetting long term retailers. Recent news also shows how China’s local brands are eating into Nike’s market share. On top of this, Nike has reduced big brand campaigns and shifted heavily to performance marketing, weakening emotional connect. Do you think Nike can make a comeback or is its golden era over? Share your opinion in the comments.