The Business Behind Nintendo

Founded as a playing card company in 19th-century Japan, Nintendo has grown into one of the most influential names in gaming. With franchises like Mario, The Legend of Zelda and Pokémon, it has turned nostalgia and broad family appeal into a durable business advantage. Find out how tightly controlling its hardware, software and IP helped Nintendo build a business valued at more than $80 billion. Watch the full "Built for Billions" episode now. #CNBC #BuiltForBillions #Nintendo ----- Subscribe: @cnbci CNBC International Live: @cnbcinternationalive LinkedIn: https://www.linkedin.com/showcase/cnbc-international/ TikTok: https://www.tiktok.com/@cnbci Facebook: https://www.facebook.com/cnbcinternational Instagram: https://www.instagram.com/cnbcinternational/ Threads: https://www.threads.net/@cnbcinternational X: https://twitter.com/CNBCi Telegram: https://t.me/cnbci WhatsApp: https://bit.ly/CNBCiWhatsApp