Are 'finfluencers' helping Gen Z to make money? | The Conversation | Focus on Africa
Mar 28, 2026•Channel
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Video Details
Published2 months ago
Duration22:06
Video IDEnIP7BhIwjI
Languageen-GB
CategoryNews & Politics
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views3.2K
Likes76
Comments7
Engagement Rate2.62%
Likes per 100 views2.40
Comments per 1K views2.21
Video Tags
Description
Where do you get your financial advice from?
Because for many young people today, the answer is simple: social media.
One report suggests Gen Z are five times more likely to learn about money online than people in their 40s. And it’s fuelling a wave of 'finfluencers', content creators sharing tips on how to earn, save, and invest.
But are they empowering Africa’s youth or putting them at risk?
We hear from 23-year-old Achiever Omoobajesu and 24-year-old Gbeminiyi Shopeju about Gen Z's approach to investing and why social media has become to go-to place for financial advice.
00:00-00:40 Coming up
00:40-02:00 Meeting Achiever and Gbeminiyi
02:00-03:15 Achiever's investment losses
03:15 -04:20 Are Gen Z investing for vibes?
04:20- 06:10 How are stock markets doing in Africa?
06:10-08:50 Are more young people investing in stocks?
08:50-11:40 The influence of fintech
11:40-13:40 Common mistakes young people make with money
13:40-17:57 Are finfluencers spreading misinformation?
17:50-18:39 How Achiever became a finfluencer
18:39- 19:53 Are Gen Z more financially literate?
19:53-22:06 How to reach out to Focus on Africa:The Conversation
Presenter: Nkechi Ogbonna
Producers: Fana Negash, Chiamaka Dike and Carolyne Kiambo
Senior Producer: Priya Sippy
Editors: Samuel Murunga and Maryam Abdalla
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