Why No One Can Agree on the "New" Button? | Adam Cogan
Apr 27, 2026•Channel
AI Analysis
Data from YouTube Data API v3•Updated Just now
Video Overview
Video Details
Published2 months ago
Duration2:32
Video IDEr7tb4bXO-A
Languageen
CategoryScience & Technology
PrivacyPublic
Made for KidsNo
Video TypeRegular Video
Performance Metrics
Views274
Likes7
Comments0
Engagement Rate2.55%
Likes per 100 views2.55
Comments per 1K views0.00
Video Tags
Description
SSW Rule: https://www.ssw.com.au/rules/the-value-of-consistency
📞 Contact us: https://bit.ly/4fAFrVx
Why can't developers agree on UI design? Whether it's the "New" button in Outlook, the "Post" button in LinkedIn, or the "+" button in Discord—consistency is the key to a great user experience.
In this video, Adam Cogan breaks down why UI/UX consistency is broken across the industry and why we need to do better.
Which app do you think has the most confusing UI? Let us know in the comments!
00:00 | Introduction: Why developers follow SSW Rules
00:13 | The UI Consistency Problem
00:19 | Where is the "New" Button? (Toast Message examples)
00:27 | The "New" Button Rule
00:35 | Real-world check: Outlook, LinkedIn, and Discord
01:45 | The state of our industry
01:52 | How you can help: SSW Rules on GitHub
02:14 | Conclusion
🌐 About SSW: https://linktr.ee/SSWTV
🔗 Links:
Need help?
LinkedIn: https://linkedin.com/company/ssw
Twitter: https://twitter.com/ssw_tv
Facebook: https://facebook.com/SSW.page
Instagram: https://instagram.com/ssw_tv
Tiktok: https://www.tiktok.com/@ssw_tv
👋 Get in touch:
Adam Cogan – SSW Chief Architect + Microsoft Regional Director
About: https://www.ssw.com.au/people/adam-cogan/
LinkedIn: https://www.linkedin.com/in/adamcogan/
#sswrules #uiux #softwaredevelopment #consistency #uxdesign #softwareengineering #coding
v5 - Lydia