HelloFresh Cuts Page Latency 48% with Multi-Region Platform on AWS | Amazon Web Services

HelloFresh operates eight brands across Europe, North America, Australia, and New Zealand, and needed to bring fast, personalized experiences closer to users in every market. The company launched a multi-regional application platform on Amazon EKS, placing data and caching in the right regions and routing traffic at the edge so every request lands in the nearest cluster. The impact: high-percentile latency dropped more than 200 milliseconds in Canada, response times in Australia and New Zealand now range between 100–150 milliseconds, and a New Zealand market test achieved a 48% reduction in page latency. Through standardization with GitOps, Open Application Model, and an intelligent edge router, multi-region expansion becomes a business decision — not a rebuild. Learn more about how HelloFresh is innovating with AWS: https://go.aws/3RQTI9H Subscribe to AWS: https://go.aws/subscribe Create a free AWS account: https://go.aws/signup Try AWS for free: https://go.aws/free Connect with an expert: https://go.aws/contact Explore more: https://go.aws/more Next steps: Explore on AWS in Analyst Research: https://go.aws/reports Discover, deploy, and manage software that runs on AWS: https://go.aws/marketplace Join the AWS Partner Network: https://go.aws/partners Learn more on how Amazon builds and operates software: https://go.aws/library Do you have technical AWS questions? Ask the community of experts on AWS re:Post: https://go.aws/3lPaoPb Why AWS? Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build anything they can imagine. We offer the greatest choice of innovative cloud capabilities and expertise, on the most extensive global infrastructure with industry-leading security, reliability, and performance. #AWS #AmazonWebServices #CloudComputing #AmazonEKS #LowLatency #Kubernetes