Why Dermatologist Skincare Brands Are DYING (and How They’re Coming Back)

Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 For decades, dermatologist-founded skincare brands like Clinique, Murad, Perricone MD, and Proactiv defined what it meant to have “serious” skincare. They carried the authority of the white coat, the credibility of science, and a promise of results. But over time, many of these once iconic names lost their cultural relevance. Outdated formulas, rigid routines, and changing consumer expectations left them struggling to connect with the tiktok generation. In this video, I explore the rise, fall, and reinvention of dermatologist skincare. From the golden era of department store counters to the decline of old-school routines, to the new wave of dermatologist-influencer brands like Prequel, Remedy, and Dr. Idriss, we’ll look at how the definition of “dermatologist-developed” has changed....for the better! Why did these brands lose their edge? And how are they being reborn in today’s skincare landscape? Let’s take a closer look at what happened, what went wrong, and what’s next for dermatologist-led skincare.