Customer Loyalty in the Fast Lane: Social, CX and What’s Next in eCommerce

In this episode of Australia Post Business Talks, we explore how two of Australia’s most dynamic retail brands are winning in a market defined by change. Hosted by Top 50 People in eCommerce Hall of Fame inductee Julie Mathers, Founder of Snuggle Hunny, this conversation dives into the CX, loyalty and digital strategies that are helping brands not just keep up but also lead. You’ll hear from: -Tara McKeon, Founder of Proud Poppy, on how building a community-first brand with a strong social presence has driven deep customer loyalty -Matthew Horn, Group GM at Country Road Group, on how redesigning product pages and optimising the customer journey has increased conversion, AOV and long-term value Together, they unpack: -The customer behaviour shifts reshaping retail -Why delivery experience is a make-or-break loyalty factor -The biggest trends on the horizon - from social commerce to recommerce If you're looking to create standout experiences that keep your customers coming back, this episode is full of actionable insights from leaders doing just that. Want to hear more Business Talks? YouTube | https://www.youtube.com/playlist?list=PLOhvK2L_MThC1y7X6YjXNv4rq3I2vTwna Spotify | https://open.spotify.com/show/0TwdxX7p7L0gFVNMNG9MO3 Apple Music | https://podcasts.apple.com/us/podcast/australia-post-mobile/id1516406032?i=1000509392851 Follow Australia Post on Instagram & LinkedIn LinkedIn | https://www.linkedin.com/company/australia-post?originalSubdomain=au Instagram | https://www.instagram.com/auspost Julie Mathers | Founder & CEO Snuggle Hunny LinkedIn | https://www.linkedin.com/in/julie-mathers/ Snuggle Hunny | https://snugglehunnykids.com.au/ Matthew Horn | Group GM, Country Road Group LinkedIn | https://www.linkedin.com/in/matthew-horn-92aba034/ Country Road Group | https://www.countryroadgroup.com.au/ Tara McKeon | Founder & CEO Proud Poppy LinkedIn | https://www.linkedin.com/in/tara-mckeon-788857216/ Proud Poppy | https://proudpoppyclothing.com.au/