How to Build a ₹100 Cr Brand: Brand Building Secrets from SuperYou's Nikunj Biyani | IBP 46

👉Check out Odoo: https://www.odoo.com/r/bJ0 ⭐️ Think School’s flagship Communication course with live doubt sessions: https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 VIDEO INTRODUCTION - In this episode of The Indian Business Podcast, we sit down with Nikunj Biyani, Co-Founder of SuperYou, the brand that generated ₹100 crore in just six months in one of India’s most competitive FMCG spaces. From protein bars to baked chips, SuperYou has redefined what “better-for-you” snacking means in India. Nikunj shares how he turned years of FMCG experience into one of the fastest-growing consumer brands in the country, why India’s next disruption lies in legacy food categories like biscuits and namkeen, and how partnering with Ranveer Singh shaped SuperYou’s bold, high-energy brand identity. We break down everything from the science of taste and category innovation to brand design philosophy and how to build a mass brand that stands for something. From the psychology of guilt-free indulgence to the real economics behind product development, this episode is packed with lessons for every entrepreneur, creator, and brand builder. If you’ve ever wondered how to crack India’s new-age FMCG market, this is your playbook straight from the man behind one of its most successful brands. Watch this Intriguing yet simple conversation now! Timestamps - 00:00 - Intro 03:30 - Super You Origin Story 09:48 - India’s Changing Consumption Habits 17:09 - White Spaces in Legacy Industries 23:43 - How Ranveer Singh Became Co-Founder? 33:17 - ‘Better for You’ Category: The Next Big Disruptor? 41:10 - Was Super You Unfairly Criticized? 44:20 - Why Choose Wafers? 49:10 - Pricing & Consumer Expectations 52:45 - Brand Building Framework 1:00:08 - Power of Logo & Packaging 1:05:03 - Chips as a Category 1:13:30 - How to measure Taste? 1:17:42 - From Research to First Sample 1:26:58 - How to Write a great Brief 1:30:48 - Key Takeaways & Summary Our best-performing episodes - 1. Smt. Nirmala Sitharaman, Finance Minister https://youtu.be/uKO8tk3_itQ?si=vF8T442Txq_blu0i 2. Arvind Kejriwal, Delhi 2025 Elections https://youtu.be/8nES01011GY?si=dbSUEk_fDJnJs_Wp 3. OYO's Insane rise & Bankruptcy! ft. Ritesh Agarwal https://youtu.be/TdQ2UD-U9rQ?si=KC7mU1SAf4zvV8MA 4. How will Modi govt fix India’s problems? ft. Sanjeev Sanyal https://youtu.be/3Lgf2WHstBY?si=wT2qbyagfnHiDFm_ 5. Why is Boult still bootstrapped? ft. Varun Gupta https://youtu.be/iH8IrBG4csM?si=W-EGheLcDjxX8fd- Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #protein #health #ranveersingh #wafer #chips #d2cindia #startup #branding #100crore