The Panini Sticker Phenomenon | 60 Minutes Archive

As the World Cup was kicking off in Qatar in 2022, 60 Minutes' Jon Wertheim reported on Panini soccer stickers. First created in 1970 by four brothers in Italy, the collectable trading stickers became a booming, international business and a central part of the World Cup experience. "60 Minutes" is the most successful television broadcast in history. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast began in 1968 and is still a hit, over 50 seasons later, regularly making Nielsen's Top 10. Subscribe to the "60 Minutes" YouTube channel: https://youtube.com/60minutes Watch full episodes: https://cbsnews.com/60-minutes/full-episodes/ Get more "60 Minutes" from "60 Minutes: Overtime": https://cbsnews.com/60-minutes/overtime/ Follow "60 Minutes" on Instagram: https://instagram.com/60minutes/ Like "60 Minutes" on Facebook: https://facebook.com/60minutes Follow "60 Minutes" on X: https://twitter.com/60Minutes Subscribe to our newsletter: https://cbsnews.com/newsletters/ Download the CBS News app: https://cbsnews.com/mobile/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-05-10aeh8h For video licensing inquiries, contact: [email protected]