Hyundai has revealed the Hyundai Boulder Concept, its future entry into the body-on-frame segment

➡️ Showcases a new ladder-frame architecture that will underpin a midsize pickup expected by 2030 ➡️ Developed as an SUV design study focused on off-road capability, towing and utility ➡️ Uses Hyundai’s “Art of Steel” design language, translating strength into sculpted surfaces ➡️ Upright two-box silhouette with improved visibility and a more commanding stance ➡️ Features 37-inch mud-terrain tyres, high ground clearance and aggressive off-road geometry ➡️ Coach-style doors and safari-style roof windows add practicality and cabin openness ➡️ Interior uses durable materials with physical controls and configurable elements like fold-out tray tables ➡️ Includes a real-time off-road guidance system to assist drivers on difficult terrain ➡️ Designed in the U.S. with future models planned to be built using Hyundai’s American steel The concept outlines Hyundai’s approach to body-on-frame vehicles, targeting off-road enthusiasts and utility-focused buyers. #Hyundai #HyundaiBoulder #SUVConcept #PickupTruck #OffRoad