"Hero Is Now A REAL Threat To KTM & Honda!" | Ross Branch Exposes the Dakar Rivalry | autoX

"We weren't a threat before, but we're definitely a real threat now for KTM and Honda!" 🏍 Celebrating 10 years of Hero Motorsport, we caught up with the team's lead rider and Dakar-legend, Ross Branch. We ask him about the 450 Rally bike, the upcoming Xpulse 421, Hero's standing among Dakar big wigs, commonality between rally racing and flying, and more. Watch the video to get up close and personal with the one and only 2023 World Rally Raid Champion, the 'Kalahari Ferrari', Ross Branch. Are you a fan? Tell us in the comments! 👇 #HeroMotocorp #HeroMotorsports #RossBranch #DakarRally #Hero450Rally